When you have a new client, you want to make sure you do the best job possible in designing a new identity for them. But how do you do that when you’re starting from a blank slate? Here are some tips from us to help you create the best possible branding design brief.
As we are all aware, one of the trending styles these days for mobile & web UI projects is flat design. Designers have grown quite fond of flat design and it has been the chosen design direction for most up and coming websites. Flat design places the importance on functionality over design. In a nutshell, no more shadows, gradients, beveled edges, and reflections. Flat design is all about contributing to a digital experience through visual clarity, bold typography and illustrations.
My Visual Brief is slowly (but surely!) coming together. Here are a few moments from the pre-launch events we did last Thursday in Santiago, Chile. Thank you everyone for coming and especially muchas gracias for those who helped to make this happen!
If you’re a designer, you know how utterly important it is for you to be able to be on the same page as your client or your team. Having a sense of what your client is expecting from you and wants out of the project is the best way to be on the same page. Here are some of our favorite tools (in alphabetical order) that help you do just that:
A few days ago we sat down to a cup of tea with Pamela Castillo in her lovely home studio in Santiago. The space was filled with her own colorful illustrations featuring playful characters that bring a cheerful life to the environment.