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5 Things To Do Before You Start a Website Design Brief

5Things-To-Do-Before-You-Start-Website-Brief

There’s nothing more intimidating than starting a blank page.  If you’re about to start a website design brief, you want to be able to accurately portray your wants and needs to your designer.  In order to do that, you need to know what you’re looking for – so here are the 5 things you need to do before starting your website design brief:

1. See Your Vision

Hands Framing New York Harbor by John Baldessari.
Hands Framing New York Harbor by John Baldessari.

Figure out what your vision is for the project.  Are you looking for a cool, trendy, tech-savvy website?  Or, are you looking for a simple, scaled-down website so users can focus on the content?  Make sure you know what your vision is so that you can transfer that vision to your website design brief.

2. Know Your Absolutes

Define your
Define your absolutes before you start your briefing.

When you’re hiring someone to build your website, you’re going to have some absolutes.  What do we mean by absolutes?  Well, you already know that you absolutely don’t want a traditional landing page and that you absolutely need to have a bright color scheme.  Take some time to brainstorm a list of your absolutes, so that when it comes time to write the design brief, you can have that much more to convey to your designer.

3. Research UX Features

Find examples of good UX that you would like to provide to your users. Image source: Nasa Prospect's homepage. http://nasaprospect.com/
Find examples of good UX that you would like to provide to your users. Image source: Nasa Prospect’s homepage.

Many people forget that user experience is a huge part of website design.  When you’re creating your website design brief, be sure to include an idea of what you want your user experience to be.  We recommend spending a day or two researching some popular websites and seeing what UX trends you like or think are pretty cool.

 

4. Spend an Hour in the Shoes of Your Consumers

Walk on your customer's shoes to get a feeling of want you want to offer them in your website.
Walk in your customer’s shoes to get a feeling of what they want and what you could offer to them in your website. Image source: Baillie Gifford.

Think about your website in terms of your consumers.  What services and experiences do you want to be able to offer them?  How do you want them to feel when they stumble upon your website?  Once you’re clear on how you want your consumers to act and feel, you will hopefully be able to formulate a clearer idea of what you want your website to look like.

5. Think About Content Management

Choose from the different available Content Management Systems.
Choose from the different available Content Management Systems.

How important is content management to your website?  Do you want to be able to update your website easily on a regular basis?  Or, are you planning on having a static website that doesn’t change much?  Either way, know how important content is to your website so that your designer knows how to shape the website from reading the website design brief.

 

The website design brief you present to your designer can be thought of as the backbone to your website.  Therefore, you really want to put some thought and time into it.  Thinking about these 5 above-mentioned factors will give you a solid grasp on how you are going to write your website design brief and how your website will turn out in the future.

p.s. And don’t forget that My Visual Brief enables you to create a website design brief with a breeze.

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